Google changed the way people search. If you want to know the answer to something, you search for it on Google. If you want to know where something is, you search for it on Google. Ultimately, Google is a play on the human psychology. It finds exactly what we want – when we need it. How do you do that socially however?
Entertainment VS Search
In an interview, Sean Parker, the co-founder of Napster and the reason for many key innovations of Facebook, stated that MySpace “blew it” and he compared the type of people on MySpace to the type of people on Facebook by saying: “People on MySpace were working to live while people on Facebook were living to work.”
Why are most people on Facebook? The answer is Entertainment. Yes there are many businesses on Facebook that are there that try to take advantage of that entertainment, but essentially, the vast amount of users are on Facebook to see what everyone they know is up to and it is pretty much a 24/7 online get together.
Another thing that I have heard Sean Parker say publicly (he really does give too many secrets away when he begins to talk) is that Facebook does a terrible job of organizing who your real friends really are. Even the ancient AIM (AOL’s instant messenger) did a better job of this (think “Buddy List’s).
And that’s where Google + comes in. In fact Thank You Thank You, Google Plus for doing this!
Google Plus offers a system which they call “circles” where organizing your friends becomes extremely easy. This becomes very important when you want to separate business, family, and friends. This also leads to a very straight forward privacy setting. This is another big difference between Facebook and Google.
One thing that I really enjoy about Google is that they never try to “trap you” (as Matt Cutts said in one of his popular videos) into using their service. For example, Google docs is very easy to share with people, very easy to export and import, is easily used with many types of software, and not to mention – it is absolutely free!
This is totally different from things like Microsoft and Facebook. We as people are constantly looking at what Facebook is up to and how they are going to bash our privacy rights next. It is extremely hard to delete Facebook for instance. Even if you deactivate your account – all you have to do is log back in and all of your information is readily available for you.
But let’s go back to the matter at hand: Entertainment VS Search. Entertainment will always get old, no matter how good it can be – and Facebook was really good at providing entertainment. But as many people have stated before: “Facebook exists to create Drama.”
Let’s put this into perspective. If we want to “live on the Internet” – as Justin Timberlake said while playing Sean Parker in the movie The Social Network – then that platform has to represent our lives off of the Internet as best as possible. This is what Facebook did better than MySpace. It is only a matter of time before someone or something does it better than Facebook (unless Facebook opens the door for better innovation). Google + just may be that Platform.
Google will continue to roll out many features that will allow us as humans to be a very important factor in their algorithms for determining what should be at the top of the SERPs. In fact, Eric Schmidt, Google’s chief executive, said 2007 in an interview with the Financial Times: “The goal is to enable Google users to be able to ask the question such as ‘What shall I do tomorrow?’ and ‘What job shall I take?’” Integrating social media activity into a search engine will almost serve like a sort of artificial intelligence. We probably aren’t too far off from flying cars and time traveling robots at this point in our history.
This article was written by Alina Cambridge. By day, Alina works for an SEO company that provides many Internet marketing services like a white label link builidng service at www.inetzeal.com.