The global economy is still reeling from the aftermath of the financial meltdown and most businesses today, especially car dealers find themselves in a bind, struggling to rope in every last customer. Over the last couple of years, the automotive industry has witnessed an overhaul in its marketing model. In days past, car dealers would engage in classified advertising by placing ads in the newspapers and waiting for customers to respond. However, the all too pervasive power of the internet has transformed the way people conduct their business these days and old marketing tactics have given rise to newer and more cost effective ones.    Read more...