How to Find the Right SEO Company to Work on Your Car Dealer Website

Let’s face it. You can have the best website ever created, but if no one ever finds it, what good’s it going to do you? It’s a well known fact that the majority of people who buy cars begin their search online. Some speculate as much as 85 percent! Now take a minute to really think about that.

That’s a pretty large potential client base.

So here’s the question: how much of that 85% is coming across your website during their initial research? Let me answer for you—if you don’t have a car dealer SEO company working on your site, I’d venture to say almost zero.

Google Adds Location Setting To SERPs

Google announced that in an effort to increase transparency and great user flexibility, there will now be a sidebar widget on Google that will show your current browsing location. It will also allow you to easily change your browsing location to see local results from a different area.

google local search functionality

Notes:

Google will automatically detect your location based on all the same factors it has always used. Your manually set location will be saved in a browser cookie on your specific computer and internet browser only. When you use the same computer and browser, this manually set location will be used to customize your search results instead of the automatically detected location.

Top 5 Things Every Car Dealer Website Needs

As 2011 quickly approaches, automotive dealerships are looking at how to take advantage of a car market that may be on an upswing. Car dealerships, in addition to almost all vertical markets across the board are trying to capitalize on the seemingly limitless growing internet marketplace.

car dealer websites

Because this is a topic that so many dealerships are taking a hard look at right now, we at BURN SEO thought we would post about the top 5 things that every car dealership website needs in order to succeed in 2011.

Why Dealers Need Indexed Inventory

dealer indexed inventory

Dealer Indexed Inventory

Auto dealers are experiencing huge sales increases thanks to increased usage of the internet. Car Dealers are not typically quick to change methods or strategies. previously, direct marketing was the primary source of advertising and capital investment for car dealerships. In today’s world, owners and GM’s of car dealerships and auto groups are finally becoming educated about the power of the internet.

Code To Share Fan And Group Pages With All Friends

facebook logoAs the proud owner of a Facebook fanpage we are faced with the same challenge everyone else is, how to get more fans. The best way to get some new fans immediately is to invite your current friends to enjoy your new fan page. They do this by liking it. How do you share it with your friends? There is a link to share with friends on the upper left corner of your fan page below the logo. Anyone that is a fan of the page will be able to share the page with their friends. Facebook, like Stumbleupon, has an annoying feature that requires you to physically click on every friend that you want to share your fan or group pages with. This is where our handy dandy script becomes useful!

SEO For Dealership Websites

You may want the correct keyword tool research software, if you’re serious regarding creating cash online. I’m talking about keywords that will land you to the front page of Google. I’m assuming that you are already acquainted with PPC and SEO. All you wish is a few type of keyword tool research software to drive your traffic to your dealer websites. What you actually need to try and do is to have some keywords that build a distinction from the rest of the web marketers. This aspect in narrowing down to a couple keywords to focus on a specific market is named niche marketing. There are many niches out there. The truth is you are not the only one with some keywords. There are more marketers who are thinking of the identical niche as you are. Thus, what makes the distinction? The difference comes in when you sort in not one word but a few words that form a short phrase. What you see in Google, for instance, may be a result of marketers who have already established their presence through the employment of keywords or phrases. That’s where the $64000 competition is, fighting for the proper keywords to focus on a cluster of hungry consumers.

Meta Keywords Hold No SEO Value

meta keyword devaluedThis is probably old news for many webmasters that keep up with SEO news, but I thought I would blog about it as I recently had a discussion with a friend about this. All major search engines claim that the meta keyword field holds little or no value in their search algorithms.

I still see webmasters putting up sites where they are spamming the hell out of the keyword meta tag even now. I love it. This, among many other factors that are readily apparent, tells me that my competition really does very little to keep up with what is happening in the industry.

WordPress Integration Video Tutorial

*update 12/28/2010 - We have posted an updated video for 2011 using the TwentyTen theme on WordPress newer version. It is much more detailed and shows more info on how to properly integrate WordPress into any existing website you may have. View it here: http://www.websitedesign411.com/blog/integrate-wordpress-using-twentyten-2011/

After the popularity of our written tutorial on how to integrate WordPress into any existing website, we found that many people got confused or had a hard time following the written tutorial.

Often copying the code over from the written tutorial was cause for further issues.

Integrate WordPress Into Existing Site Tutorial

*update 12/28/2010 - We have posted an updated video for 2011 using the TwentyTen theme on WordPress newer version. It is much more detailed and shows more info on how to properly integrate WordPress into any existing website you may have. View it here:http://www.websitedesign411.com/blog/integrate-wordpress-using-twentyten-2011/

Many of our readers have requested that we provide a detailed write up of how to integrate a WordPress blog into any existing website. We are going to show you step by step how to get a working WordPress installation seamlessly integrated into your current website. It doesn’t matter if you are using Joomla, Drupal, or straight HTML, this write up will work for your website too!