One of the hottest new features of dealer websites is automotive indexed inventory. BURN SEO provides indexed inventory on all dealer website that we create and manage. By hosting your inventory with us you will open up new channels to market your dealership online, unlocking a flood of new visitors that your website would have missed out on before.

Before we explain exactly what Indexed inventory is all about and why you need it on your automtive websites, lets first take a look at how the other guys are showcasing inventory today. The vast majority of car dealerships are paying a 3rd party vendor to host and display their inventory for them. The 3rd party gets a feed from the dealerhsip that it can then manipulate into something presentable to the general public. What most sites do is have this 3rd party vendor provide a page that residers on the 3rd party vendor's website. The dealership takes this and gives it to the other 3rd party vendor that is managing their webiste so that they can try to "frame" this page into the dealership site.

An iFrame is the most popular method of framining in inventory parges on a dealer website that is actaully coming from a 3rd party vendor's site. The problem with this method is that Google and other search engines can't see what's inside the frame! When a search engine "crawls" or "spiders" your website, it is looking all through the readable text on your pages. This is how they determine what your pagea are all about so they can index those pages in their search engines. When they come upon an iFrame in your page, all they see is a huge black hole where that iFrame is. They can't see whats inside it at all! This means all your dealerhsip inventory will remain a mystery to Google forever. The search engines will never be able to find your inventory and therefore neither will anyon else.

Why Indexed Inventory

Now that you know why iFrames are bad for your business, lets take a look at why indexing your inventory is good.

By having all of your inventory actaully showing up on your dealer websites main domain or a subdomain, Google will be able to see every detail about every car in your inventory. With all this information, Google will be able to index your inventory pages. When a user is searching for a car or any details about a car that matches your inventory info, they will now be able to find your webpage in a Google search! This means that all of your inventory will now turn into lead producing content that will generate thousands of new vistiors per month to your dealer website.

Our inventory hosting, markeing, and management system is compatible with all major DMS systems including ADP, Reynolds & Reynolds, Auto/Mate, UCS, Karpower, PBS, Arkona, EDS, and more. You can learn more specifically about our inventory hosting solution to see the full power of our offering.

We want to help your dealership realize it's full online potential. Request a Free Qutoe now or call us at 1-800-652-6919 and talk to one of our dealer web professionals today.