Search Engine Optimization is the process of manipulating your website, it's content, and other outside factors in an attempt to be recognized as an authority website by Google, MSN, Yahoo, and other search engines. These search engines then display your website for your targeted keywords in their users search results. The number one goal of search engine optimization is to become on the first page or even the number one search result for your target keywords.

The actual process of search engine optimization is quite interesting because there are just so many factors that go into properly performing it. Google is the search engine provider with the largest market share and therefore is of course the gold standard in search on the internet. When looking at the many factors that Google takes into account when providing their search results one can become overwhelmed. Some of the major points that must be hit with any SEO campaign are:

• Unique content. Content is king with search engines and therefore the more unique content you have on yours the more likely that Google and other search engines will consider your website and authority site on the subject you are attempting to dominate.
• Good use of keywords in meta tags, content, image alt tags, and other aspects of the on page SEO of the website in question.
• Fresh content is a great way to get Google checking back with your site often. This is normally done through blogs on the website or other methods of adding fresh unique content to the site.
• Amassing as many relevant links back to your site as humanly possible whille ensuring that it appears organic to the search engines themselves. If one attains too many back links too quickly the search engines could deduce that you are attempting to game the system and therefore ban you from their results.
• Variety of links back to your site including blogs, articles, press releases, content links from other authority websites, and others are important to Google and the other search engines.
• Having your website listed in authority directories such as DMOZ can provide authority links back to your site.

These are just the basics of search engine optimization for your site. There are no "magic bullets" when it comes to achieving top rankings on the search engines. All of the information you could possibly need are available for free, most people choose to pay an SEO company because they either don't have the time or don't have confidence that they will be able to perform the necessary SEO steps themselves with confidence. This is why burnSEO has made cheap search engine optimization available to all.

If your company does not yet have a website that is ranked in the major search engines you are missing a very large market of online users who are searching for your products & services online. Search engines account or a larger and larger portion of the United States and Worldwide consumer sales. People no longer rummage through a hard copy yellow pages book when they can hop on the computer and get instant access to relevant search results immediately.

There are so many benefits to being listed on the first page or two of the major search engines, it's astounding. Having a website ranked on the first pages of Google and the other major search engines brings targeted traffic to your website. These are all going to be people that are actively searching for your products or services. Getting people on the website is the first challenge. Converting them to apply online or call into your company is the 2nd half of the equation. We call this conversions. The best way to convert traffic to potential sales opportunities is to have an easy to navigate well designed website with some solid "call to actions". These includes prompting the visitors to apply online, call your company right away, or even purchase your product online.

Another benefit of first page listing with search engines is instant credibility. People trust Google and other search engines. They may not trust the paid advertisers but statistics show they overwhelmingly trust the natural search engine results they are provided. Being listed at the top of Google and other search engines brings instant trust to your business and increases the chances that a potential client will apply online or purchase your products online depending on your goals.

OUR SEO PLANS

All of our SEO plans are month to month. We do not require long term non-refundable contracts. We understand that our client's are often small business with limited budgets and have tried to design affordable and flexible SEO plans to accommodate their needs. If you are in need of a custom plan not provided below please contact us and we will work with you to accomplish your goal if at all possible within your budget.

GOLD SEO package includes the following features:

• Top Competitor Analysis
• Keyword research and suggestions
• SEO campaign outline
• minimal on page optimization as needed
• five relevant link exchanges per week
• five directory submissions per week
• four press releases/articles per month
• Weekly Analytic Reports
• Weekly Keyword tracking Reports
• Weekly back links report

SILVER SEO package includes the following features:

• Top Competitor Analysis
• Keyword research and suggestions
• SEO campaign outline
• Extensive on page optimization as needed
• Ten relevant link exchanges per week
• Ten directory submissions per week
• Eight press releases/articles per month
• Weekly Analytics Reports
• Weekly Keyword tracking Reports
• Weekly backlinks report

Platinum SEO package includes the following features:

• Top Competitor Analysis
• Keyword research and suggestions
• SEO campaign outline
• Unlimited on page optimization as needed
• Unlimited relevant link exchanges per week
• Unlimited directory submissions per week
• Unlimited press releases/articles per month
• Free PPC monthly bonus
• PPC Campign Management
• Weekly Analytics Reports
• Weekly Keyword tracking Reports
• Weekly backlinks report
• 1/2 Price Web Design Included